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PRN to present HGTV content on Wal-Mart, other in-store networks

SAN FRANCISCO — Thomson’s Premier Retail Networks Inc. (PRN) and HGTV announced an agreement to present customized content produced by HGTV for display on PRN’s networks in retail stores nationwide.   HGTV, a top-rated Scripps Networks lifestyle brand that is currently available in more than 95 million households, will produce new original short-form content and clips from some of their most popular shows to be seen on several of PRN’s in-store programming platforms including PRN’s Checkout TV network and the Home Electronics Network. Launched in September 2008, the in-store content features HGTV personalities including Kim Myles of “Myles of Style,” Carter Oosterhouse of “Carter Can” and Vern Yip of “Deserving Design.”    “PRN has been partnering with Scripps Networks since 2003 and we are very pleased to expand our alliance to now include HGTV content in our network programming,” said Richard Fisher, PRN president. “HGTV’s focus on home style and home improvement content is especially relevant to shoppers in stores that feature these types of products.”   PRN operates both the world’s largest Checkout TV network and the largest Home Electronics Network. PRN’s Checkout TV network presents engaging programming on more than 19,000 screens, entertaining and informing shoppers while they wait in line at supermarket and retail locations. PRN’s Home Electronics Network helps retailers and advertisers merchandise their HDTV’s and advanced technology products right at the point-of-sale, and is seen in more than 5,600 stores on over 165,000 screens.   PRN currently has more than 100 active content partnerships with many top television networks and publishers, covering a wide range of programming content.     “The HGTV brand of programming is very familiar to many of today’s shoppers and we are excited to partner with PRN to help inspire shoppers with ideas while they’re shopping for products in retail locations nationwide,” said Lori Asbury, senior vice president, marketing, creative and brand strategy, HGTV.   PRN enables retailers and manufacturers to reach consumers in over 6,500 leading retail stores worldwide. PRN works with retailers, content partners and advertisers to create in-store programming that engages, informs and motivates consumers where they shop. PRN’s programming alliances include major television networks and other media properties, as well as movie studios, record labels and magazine and newspaper publishers. PRN’s retailer customers include Acme Markets, Albertsons, Best Buy, Carrefour, Circuit City, Costco, Jewel-Osco, Pathmark, Sam’s Club, Shaw’s, ShopRite, Star Market and Walmart Stores.