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PRN signs CheckoutTV agreement with Associated Food Stores

Premier Retail Networks Inc. (PRN), a provider of digital out-of-home media solutions, and Associated Food Stores, Inc., a grocery wholesaler headquartered in Salt Lake City, today announced a new multi-year agreement to continue the operation of PRN’s Checkout TV Network in Associated Food’s newly acquired Fresh Market stores. PRN will become Associated Food Stores’ preferred vendor for in-store electronic media.   Associated Food Stores recently purchased 34 Albertsons stores throughout Utah from SUPERVALU, with whom PRN has had a long-term relationship. Associated Food Stores is rebranding these stores as Fresh Market.

“We are excited to partner with PRN and have their Checkout TV Network as part of our in-store marketing program,” said Dick King, president of Fresh Market. “Because our customers are our top priority, we wanted a way to inform them about upcoming promotions and product specials in a way that would add to their shopping experience at Fresh Market, their locally owned neighborhood grocer — which PRN’s Checkout TV Network provides.”

“PRN is happy to welcome Associated Food Stores and its Fresh Market stores to our Checkout TV Network,” said Chuck Billups, PRN vice president of retailer development. “Associated Food Stores’ decision is a strong endorsement of the value Checkout TV Network continues to deliver to shoppers and advertisers. We look forward to more opportunities to work together as Associated Food Stores’ preferred partner for future digital products for the retail environment.”   With an average of two visits per week and a wait time of five minutes in the checkout line, PRN’s Checkout TV Network offers marketers a forum for engaging shoppers about products and services available both inside and outside the supermarket. PRN’s Checkout TV Network is now in the following retailers: Acme Markets, Albertsons, Fresh Market, Jewel-Osco, Pathmark, Shaw’s/Star Market, ShopRite and Walmart Stores.