Premier Retail Networks, Inc. (PRN) and indoorDIRECT Inc., owner of The Restaurant Television Network, have announced a strategic alliance. Under the agreement, PRN will provide national and regional advertising sales services for an array of advertising and marketing integration opportunities available on The Restaurant Television Network. IndoorDIRECT’s expanding digital media network currently reaches more than 120 million consumers annually via a system of large screens installed at Wendy’s, Denny’s, Arby’s, Carl’s Jr., Hardee’s, McDonald’s and other restaurants in America’s top DMAs. Through partnerships with nearly 100 leading media-content providers, The Restaurant Television Network produces three unique programs: theBITE, WeekendBITE, and[email protected]. Each show is a hosted mix of entertainment, music, sports and events influencing popular culture that provides relevant ad placement and integration opportunities for advertisers. The network also produces programming customized for specific restaurant brands based on customer demographics. Bill Myers, COO and co-founder of indoorDIRECT, said:
This alliance is a significant, strategic expansion of our efforts to sell advertising on our fast-growing network. We offer premium real estate for marketers seeking to engage consumers in a DVR-free setting, with high dwell time, when they are on the path to purchase. PRN has the experience and the additional partners to provide advertisers with bundled, targeted and impactful out-of-home solutions.
Source link: PRN, indoorDIRECT announce strategic alliance for The Restaurant Network