SAN FRANCISCO — Thomson’s Premier Retail Networks Inc. and GSN (the Game Show Network), have announced a programming deal to present a blend of branded content to shoppers on PRN’s Checkout TV network in supermarkets nationwide. “Catch 21 In Line” combines elements of GSN’s new game show “Catch 21” customized for shoppers on PRN’s Checkout TV network with a GSN campaign promo designed to get shoppers to tune in to the show. As shoppers wait in line, they are invited by a message from host Alfonso Ribeiro to play the game by answering trivia questions worth a total of 21 points. The campaign runs through August 3, 2008, in 1,004 supermarkets that offer Checkout TV.
“We are very pleased to add GSN to our list of premier content providers on our Checkout TV network,” said Richard Fisher, PRN president. “This alliance provides an integrated way for GSN to promote one of their new shows on our network while providing shoppers with fun and engaging content that helps our retail partners leave a positive experience with their customers.”