Marketing communications firm pressDOOH has developed a special program intended to help industry firms “tune up” their communications in advance of the many digital signage tradeshows and related events scheduled over the next few weeks and months.
The “Message Tune-Up” program is aimed squarely at vendors, service companies and network operators looking to gain some marketing notice before and during such events as ISE, digital signage Expo, GlobalShop, NAB, Kioskcom/The digital signage Show and ScreenMedia Expo. The program offers quick reviews, recommendations and updates on marketing and press materials for companies heading into the show season, as well as fast turnarounds on newly crafted material.
“I have been going to these events for years, and know at least a couple of things will happen,” said pressDOOH founder Dave Haynes. “Some companies will remember at pretty much the last moment that they need to get out a release or update their hand-outs or mail-outs. So they’ll do it themselves and it will look like it. Others will hire a PR firm and get something cranked out that is polished but utterly pointless, because the PR writer had no idea about the industry or what the audience was actually interested in.”
PressDOOH is temporarily relaxing its minimum engagement policy for clients as a way to help a wider range of clients who don’t need a full communications program for the shows, but do need two or three hours to get their material reviewed, tweaked and polished up by a fresh, experienced set of eyes. The most effective material for distribution is work that is clear, concise and relevant to the targeted readership.
“I think it would be refreshing change for everybody in the business if the big blitz of press releases and marketing materials that’s about to start was characterized by substance and far less hype,” said Haynes. “This industry is now at a level of maturity that the target audiences are knowledgeable and a little jaded. Their tolerance for BS gets lower every year.”
PressDOOH is a copywriting and marketing strategy firm working specifically in the digital signage and digital out-of-home sectors. The company was founded in 2009 by industry veteran Dave Haynes, a print journalist who has spent the past decade doing everything from running pioneering DOOH networks to selling top industry software. PressDOOH produces press material, white papers, case studies, sales and marketing sheets and Web site copy, as well as does overall marketing strategy, for companies in all aspects of the industry, on three continents.
The company markets itself on the value of having copy developed by a subject matter expert – usually faster and at substantially less cost than mainstream PR firms with high overheads and limited or no in-house expertise in this sector.
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