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POPAI starts digital signage blog

ALEXANDRIA, Va. — POPAI’s digital signage Group launched a new blog. It addresses all aspects of this fast growing and ever changing market. The group has recruited a panel of high level experts with the sales, marketing and technology know-how to post engaging, educational and problem solving entries. 
As POPAI’s newly expanded Standards Committee begins to develop technical and content standards, they will use the blog as a test bed for ideas, entertain comments and feedback as well as announce milestones. Research findings will be presented and their relevance and application debated.
Some of the topics being discussed include: mobile consumer media, ROI for media, creative for place based media, audit and measurement, digital signage to create brand recognition and shopper engagement, digital signage in non traditional environments.   Our inaugural panel of experts includes:
• Stuart Armstrong, President, EnQii North America • Carre’ J. Dawson, eVision, LLC • Laura Davis-Taylor, founder & principal, Retail Media Consulting • Jeff Dickey, founder, business development, SeeSaw Networks • Bill Gerba, co-founder and CEO, WireSpring Technologies • Rob Gorrie, president and founder, ADCENTRICITY • Bryan Meszaros, chief business development officer and founder, Openeye • Jeff Porter, executive vice president, Scala Inc. • Michael Willems, chief technology officer, EnQii Holdings, plc.
The blog is located

digital signage blog