LAFAYETTE, N.J. —POD’s digital signageNetwork advertises local and national businesses looking to reach consumers using lifestyle marketing. POD Digital Promotions’ screens also provide infotainment for viewers, which includes, stock quotes, sports scores, weather, PSA announcements and up-to-date news headlines.
POD Digital Promotions launched its first Digital Billboard location in December 2002 at The Chester Diner in Chester, N.J., and has grown to locations across eight states.
“Our advertisers are seen 10 times or more an hour each and every day”, said Jody Torre, president. “We focus on locations where consumers have time to watch and absorb the message. Our network locations are a mix of settings that include diners, food courts, chain food restaurants, coffee shops, bagel shops, pancake houses and sports centers. All POD digital signage advertising locations are places with excellent demographics, long dwell times and high patron traffic.”
The result
Currently, the POD digital signage Advertising Network delivers one million digital impressions per month across all locations. More importantly, it reaches a captive audience at the right time and delivers the advertiser’s message to the viewer multiple times.
“There are times when the lines at the concession stand have 40 or more people and the food court tables are filled. While people are eating or waiting in line, they are constantly viewing the ads, as well as, menu, community, and event information that is displayed on the screens,” said Reynold Fauci, director of recreation for Morris County Park Commission.
Fauci also said that last year, for the first time, the commission put the information for the Morris County Park Commissioner’s “National Night Out” on the POD Billboard Network, and the event enjoyed its largest-ever turnout.
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