LONDON — Vision-Text, a supplier of digital currency exchange rate display boards, has announced a joint venture with Pixel Inspiration, a digital signage agency, to deliver next-generation digital currency exchange rate solutions to the travel and banking sectors. Currency exchange rate boards traditionally deliver updated prices via a static LED display board, but the joint venture will enable Vision-Text to offer the next generation of digital signage-powered currency exchange rate displays. The new displays present financial data, alongside advertising and information content in an animated digital format across LCD or plasma screens. Many of the UK’s travel and financial organizations such as Travelex, TUI, Money Shop and International Currency Exchange already rely on Vision-Text’s technology to display up-to-the-minute currency exchange rate information, which can be controlled and updated either locally, over a network, wirelessly or from a live data feed.
Pixel Inspiration, which has installed multi-screen installations for organizations including Manchester Airport, Thomas Cook and Britannia Building Society, will provide plasma and LCD screens, content design, and software and hardware infrastructure for the installation of large-format networks. In addition, Pixel’s R&D department will further develop and incorporate the Visionrate software in future product development. The joint venture is seen as a major step forward in the development of commercially and visually effective full color digital rateboard signage, with the objective to transform the marketplace from using static display boards to using digital signage. A standard software and hardware package will be customized and modified to meet specific customer requirements and deliver real-time synchronized updates.