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PDM, EnQii partner to bring DOOH media to Australia

MELBOURNE, Australia — PDM, an Australian digital out-of-home media provider, and EnQii have joined forces in a comprehensive partnership designed to target the Australasian digital out-of-home (DOOH) media market.

The partnership will see PDM employ EnQii ‘Remote Transfer’ technology across its DOOH media networks, allowing PDM to upload, schedule and distribute content via Ethernet to remote locations. In addition, EnQii will have exclusive rights to sell Acuity, PDM’s patent-pending digital out-of-home media management system, to all of its existing and new clients.

“PDM owns and operate the largest centrally managed network in Australia, and our growth has been driven by two factors – the quality of our technology and content, and our commitment to lead the market,” said PDM managing director Brian Craighead. “After an extensive and rigorous evaluation process, it became apparent that EnQii’s technology platform was clearly the superior solution, and as such we are committing to the platform across our entire media network.”

PDM will roll out the next phase of its Wellbeing media network during February.  The deployment will consist of 95 stores Australia-wide and will be the first of the PDM networks to employ EnQii technology.

“We have been aware of PDM’s outstanding work in the Australian marketplace for several years, and are delighted EnQii has been selected as the technology partner to support their remarkable growth,” said EnQii vice-president Asia Pacific, Joe Rossi. “We are also pleased to have secured the rights to PDM’s Acuity software, which automates the day-to-day running of a DOOH media network. To support PDM and to pursue other opportunities in the region we are also announcing the opening of our Melbourne office.”