MEMPHIS — Park Media, a digital out-of-home enterprise software and services provider, today announced that it is working with indoorDIRECT, a digital out-of-home media network for the quick-serve restaurant industry. Park Media’s enterprise Content Delivery Platform facilitates digital distribution, improves localization, simplifies program scheduling and offers configurable reporting, among other features. IndoorDIRECT offers original content and syndicated programming on theBITE Network, a weekly 60-minute hosted program including movie trailers, weather, entertainment news, sports and news from multiple content providers, as well as targeted advertisements across two in-store viewing zones. One zone provides programming and advertisements to engage and entertain customers in the dining area, while the other zone, placed at the point of purchase, contains advertisements and featured items to drive sales. IndoorDIRECT is currently in place at 14 national restaurant chains, including Hardee’s, Denny’s and Arby’s. Park Media’s platform provides unlimited flexibility and scalability, allowing indoorDIRECT to continue to easily grow its network and offer each restaurant brand and each location a uniquely engaging customer experience. Additionally, Park Media provides advertisers increased value through localization, regionalization, compliance, targeting and real-time ROI. “Our goal is to help our advertisers reach their targeted demographics,” said Bill Myers, co-founder and chief operating officer of indoorDIRECT. “Park Media’s split-screen capabilities enhance our level of targeting and have helped us attract advertisers interested in reaching a specific customer base.”
Source link: Park Media, indoorDIRECT partner on restaurant digital signage