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Pacific Magazine content coming to PDM screens

NORTH SYDNEY, Australia — PDM, provider of out-of-home digital media, has announced the launch of an exclusive partnership with consumer magazine publisher Pacific Magazines, providing advertisers with a unique cross-platform media opportunity. In an Australian first, Pacific Magazines will display branded custom content on PDM’s digital signage network from a selected range of high-profile magazine brands including Marie Claire, Men’s Health, Women’s Health, Famous and Virgin Blue Voyeur. Magazine advertisers will have the opportunity to complement print campaigns with out-of-home digital, reaching their target demographic of a young, mobile and hard-to-reach audience. “PDM is pleased to be associated with high profile magazines regarded as some of the country’s leading publications,” said Hamish Guild, PDM’s national sales director. “Pacific Magazines can now offer their clients an exclusive value add-on for every magazine advertising sale — something their competitors can’t come close to matching in the current market.”