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OOH agency PosterScope India to expand focus on DOOH

According to Best Media Info, Aegis Media Group OOH agency Posterscope recently celebrated three years in India and announced that it would be expanding its focus on DOOH.

“We are growing at 75 percent year on year,” said Ashish Bhasin, chairman, India, and CEO, Southeast Asia, Aegis Media, at the celebration, according to BMI. “(The) future of OOH is digital signage, and we will be expanding in that area. We are going to grow vertically and reach cities and smaller towns in near future.”

Posterscope has a presence in 25 cities in the country, with a team of 92 people, according to BMI.

“We have had three great years in India and we have successfully ensured diversity in business presence to attain stability and scale in India,” Posterscope India Managing Director Haresh Nayak said in the article. “Our presence across traditional OOH, retail, digital OOH, digital retail, airports and international campaigns have helped us in scalable and consistent growth.”

For more on digital out-of-home advertising, visit our DOOH Advertising research center.