AVInteractive in the United Kingdom reports today that Ocean Outdoor has installed a large LED advertising screen on London’s A4/M4 highway, which runs between London and Heathrow Airport.
Dubbed the Silver Screen, the display is the largest digital advertising screen on that highway, which sees an average of 4.3 million cars each month.
According to the report, the Silver Screen was the first of several large LED screens that will be installed across London before the end of the year. A second screen was installed this week at the corner of Hammersmith Road and Hammersmith Broadway in West London.
Ocean Outdoor’s CEO Damian Cox told AVInteractive:
The Silver Screen will provide advertisers with an unrivaled showcase employing the latest high-resolution screen technology to truly allow their campaigns to shine. We are committed to evolving the outdoor market through high-quality, unique locations like this digital tower that will allow brands to communicate with commuters through an impactful and dynamic platform.
Source link: Ocean Outdoor installs two LED billboards in London, plans for more