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Noventri operates Madonna-themed digital menu boards during concert

SMITHSBURG, Md. — Madonna fans never missed a minute of the sold-out concert as they purchased goods from food stands during a recent concert at Minute Maid Park. The stadium’s Club Level digital menu boards, installed by Noventri, provided tasteful and dynamic menu solutions with a live video feed of the concert to attendees.

Madonna performed at the Minute Maid Park on Nov. 16, 2008, for her Sticky & Sweet Tour. Noventri’s Content Creation and Management Team, which continues to create and manage content for the stadium’s menu boards, created digital menus that featured Madonna and her tour with a video feed that encapsulated the live concert to prevent fans from missing any part of the show.

Earlier this year, Noventri worked side-by-side with Minute Maid Park and Aramark, the stadium’s food services and facilities management contractor, to install digital menu boards on the Club Level of the stadium. The digital menu boards are remotely and dynamically updated and offer a live video feed for ultimate fan satisfaction.

The Minute Maid Park, located in Houston, Texas, and home to the Houston Astros, opened its doors in 2000, positioning itself as the first stadium in Houston to have a retractable roof, a natural grass playing field and to showcase many high-tech video boards throughout.