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Nordstrom Rack using digital signage to tease new store

According to, Nordstrom Rack is promoting its under-construction new store in New York’s Union Square with video screens in the facade of the construction. The video wall gives passersby a preview into the store, which opens in May.

The screens will also be used at other Nordstrom Rack construction sites across the country. Peephole boxes are cut into the construction wall, where a looped video is run on a mounted monitor. The video takes viewers inside a virtual dressing room, where they watch models stand among rolling racks of clothes and try on different outfits. The video clips run 30 to 90 seconds, and are described as ‘fun, provocative and playful.’

digital signage to tease new store