EXTON, Pa. — Newmarket International Inc., a provider of sales and catering solutions for the hospitality industry, has entered a partnership with digital signage software provider Scala. This partnership will enable customers to leverage event data in the hospitality industry’s most comprehensive software program, Delphi. Customers integrating Delphi and Scala digital signage networks will have the ability to export information from Delphi, including event information, meeting rooms and other announcements, directly to display screens within a property. Atlantic City’s Trump Taj Mahal is one of several sites already using the two programs to send content from Delphi to the hotel’s digital signage network.
From an operational standpoint, a Delphi administrator will schedule the export of information from Delphi to limit the need for rekeying information and to ensure that accurate information is posted to digital screens. “Newmarket International is proud to partner with Scala and provide our customers with a tool to improve operational efficiencies,” said Sean O’Neill, chairman and chief executive officer of Newmarket International.
“Digital media networks present a large opportunity for the hospitality industry to communicate with guests and staff members,” said Robert Koolen, president of Scala. “Working with a tool like Delphi to automate a portion of a network’s content means that operators can be confident that they are communicating the right information.”
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