Neo Media Group, one of the leading DOOH network operators in Europe, North America and Asia, has been selected after the tender of Geneva International Airport on the exclusive rights for digital advertising at the airport.
First development of the project will be the installation of advertising and non-advertising screens in certain boarding rooms, in the reserved area as well as at the arrivals level, on the public side, which will take place during the second quarter of 2010.
These new media are deployed at various strategic locations of the terminal building to improve the service and communication to the passengers. The program is developed under the leadership of the management of the Geneva International Airport in the context of optimizing its communication.
For Neo Advertising, this project is part of the strategy of developing digital advertising assets within environments delivering valuable advertising audience, in particular, transit stations, airports and malls, proposing to venue owners innovative and interactive communication tools.
Source link: Neo Media Group takes off with Geneva International Airport install