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Neo Advertising makes RMS Networks its U.S. affiliate

FORT LAUDERDALE, Fla. — Neo Advertising, a provider and operator of digital out-of-home networks, announced RMS Networks as the company’s U.S. affiliate. Neo Advertising plans to immediately begin utilizing rVue, RMS’ addressable advertising technology, in its existing Canadian locations as well as future outlets located in Europe and North America.

Neo Advertising currently operates more than 50,000 screens in premier locations in Switzerland, Canada, Germany, Netherlands, United Kingdom, Portugal, Spain, Belgium, Poland and Italy.

“To maintain our highest standards of quality and ROI through our growth, we only choose partners who have already achieved success and respect in the competitive out-of-home market,” said Benjamin Mathieu, chief executive, North America for Neo Advertising. “RMS Networks and their rVue technology is a perfect fit for this objective.”

RMS Networks’ rVue application enables outlets and advertising agencies to pull in additional advertising revenue immediately. It is a stand-alone application that can manage networks independently with drag and drop ease, or integrate with most other existing digital signage software, if desired.

“The industry is poised for record adoption over the next few years, and Neo is in an ideal position to capitalize on the wave,” said Jason Kates, founder, president and chief executive of RMS Networks.