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NEC, Windows 7 and Intel partnering on digital signage

NEC Display Solutions of America announced today what it’s calling “an initiative to drive the digital signage industry forward through the adoption of standards and revolutionary technologies that will fuel the growth of a promising industry.” NEC is set to show off a digital signage proof-of-concept solution running on a software platform from Microsoft Windows Embedded and Intel Technology this week at InfoComm 2010 in Las Vegas.

NEC says the proof-of-concept will demonstrate how network operators and advertisers can quickly create interactive, immersive experiences that communicate with consumers. “Technology leaders in the digital signage space bring clarity to the industry, leveraging the innovation and technical Research & Development capabilities of each company,” said Pierre Richer, president and COO of NEC Display Solutions.

Based on an Intel CoreT processor and running the Microsoft Windows Embedded Standard 7 operating system, the demo features NEC display technologies and delivers a platform with digital, connected and intelligence capabilities, according to NEC.
“This proof-of-concept provides the vision and motivation for the industry to develop intelligent digital signage solutions,” Intel director of digital signage Jose Avalos is quoted as saying in the NEC release.
It’s less clear how this results in the adoption of standards across the industry, but perhaps that will be made clear in the desert.

digital signage