The “MediaWrap” service is available to advertisers, agencies and network operators to reduce the cost and complexity of media recomposition for advertising campaigns. The broad range of media file reformatting and transcoding capabilities available through National Datacast allows “one stop shopping.” The high definition and production grade quality of reformatting equipment allows media files to be transferred to new formats quickly and with minimal erosion, if any, of definition, resolution and color correctness. The result is a better quality of media file for place-based network and display presentation.
The wide range of media formats and resolutions used in digital signage networks can add to the cost and complexity of ad placement. The National Datacast approach enables digital signage advertising commerce to be achieved efficiently and cost-effectively.
National Datacast, a nationwide content delivery network, is teaming with the PBS Media Operations Center (MOC) to offer the “MediaWrap” service by combining National Datacast’s cost-effective digital signage content management and delivery capabilities with the MOC’s vast professional broadcast industry experience in transcoding and reformatting for multiple media platforms.
Source link: National Datacast announces 'MediaWrap' transcoding, reformatting service