Mobax Networks, a developer of technology solutions for mobile-marketplace convergence, has announced the availability of its miSignageLink software solutions for advanced mobile interaction, customer engagement measurement and rapid deployment of scalable digital signage networks.
MiSignageLink is an end-to-end, integrated software platform which improves the overall value of digital signage as a communications/advertising medium and revenue generator, according to a company press release. It includes advanced proximity marketing technology to mobilize digital content from signage to consumer devices, engaging customers with interactive ads that accelerate brand building.
miSignageLink utilizes the company’s signature Admetry platform, advanced metrics technology to measure campaign performance from start-to-finish, including proof-of-play, audience measurement and multiple calls-to-action for deep customer engagement.
Admetry provides multi-channel information delivery for digital as well as traditional (print, radio and TV) media and cross-channel interaction, giving advertisers continuity to track interactions and the viral movement of ads across all screens (Web, social media, iTV, mobile, digital signage).
miSignageLink mobile applications cover nearly 95 percent of the popular platforms (Android, iPhone, Blackberry, Windows Mobile, Java ME, etc).
Source link: Mobax unveils miSignageLink measurement and management tool