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Mirada Media deploys signage and menu board in Montreal Vietnamese sandwich shop

Mirada Media, a Montreal-based digital signage integrator, announced that it has installed a digital menu board and digital signage system at the new Vua Vietnamese sandwich shop in downtown Montreal.

Vua was fitted with a five-screen menu board, powered by Mirada Media’s new MenuView software, along with two client communication boards, according to a company release. “I’m always searching for the best equipment and the newest technological tools to stay ahead of my competition and make a splash with my patrons,” said Nhu Ngoc Ho, proprietor of the new Vietnamese Banh Mi sandwich quick-serve. “Mirada Media’s digital menu board is an investment I’m proud of.” Four of the five LCD menu screens display menu items with an animated area informing the patrons about product category details, specials and high-margin items and upselling combo meals. The fifth central screen displays a loop of promotional videos to push Vua’s loyalty program, prepared counter items like sushi and drinks like smoothies and bubble teas. The two client communication boards, installed in the restaurant’s dining areas, are divided screens that combine digital cable programming with digital ads. While patrons view local news programming, the ad zones loop many of the promotional messages found on the menu boards. Vua’s digital signage system is powered by MenuView, Mirada Media’s new Software-as-a-Service (SaaS) offering that combines standard media and playlist scheduling with item and menu management via an easy to use web interface.

“Restaurants have special digital signage needs,” said Eric Morello, marketing director at Mirada Media. “Given that requests for digital menu boards are ever-increasing and that we’ve built so many custom modules, it followed naturally for us to package these into a single content management system.”