MINNEAPOLIS — Adspace Networks Inc. has expanded into the Minneapolis market with the installation of its “Smart Screens” in the Eden Prairie Center, Northtown Mall and the Burnsville Center malls.
Adspace Networks owns the Adspace Mall Network, the nation’s largest in-mall digital advertising network with “Smart Screens” located in 103 upscale, class-A shopping malls nationwide.
Adspace is now in 39 DMAs, including the top 10, and has attracted hundreds of regional and local advertisers, such as colleges, recruitment agencies, car dealers, homebuilders, restaurants, spas and healthcare facilities. Nationally, Adspace has attracted clients such as AT&T, Coca-Cola, MTV, Macy’s, Geico and many more. The network reaches more than 100 million visitors every four weeks.
Adspace provides a mix of editorial content that drives high consumer viewership. The on-air editorial content is called “Today’s Top Ten” and showcases each mall’s top 10 sale items each week. The program allows the mall’s retailers to compete to be featured on the screens by submitting their best deals, including original prices and total savings. Adspace then chooses the 10 best deals and produces a 12-second spot for each, incorporating the ten spots into its six-minute programming loop. Because the selected items are editorial content, retailers do not pay for space or production.
“Our three malls in the Minneapolis DMA reach almost 20 percent of the adult population every month,” said Jeff Jensen, president, Adspace Networks. “Most importantly, these are upscale, young consumers that are extremely desirable to local advertisers.”
To support the expansion, Adspace has hired veteran media executive Kristine Checheris to lead sales efforts in the Minneapolis market. Ms. Checheris previously worked for CBS Radio/ WLTE, where she was awarded “2007 New Business Account Executive of the Year” for growing new business by 147 percent.
“The Adspace Mall network is really the future of local advertising,” Checheris said. “Out-of-home is growing tremendously, and we deliver a mass, affluent audience in a buying frame of mind at extremely competitive rates.”