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MGM Grand uses Lamar Digital billboard to take Twitter to the masses

In a dual bid to bolster its social media awareness with consumers while also increasing local business, MGM Grand Hotel & Casino has leased space on two digital billboards in Las Vegas to display select locals-targeted tweets from its @mgmgrand Twitter feed, says Brian Duncan in the Lamar Digital Blog. Billboard owner Lamar Outdoor in December approached the hotel with new technology that allows for interfacing with Twitter, enabling real-time updates to be displayed on the digital marquees. The billboards – one is located near the intersection of Flamingo and Paradise roads, the other near the airport at Tropicana Avenue and Swensen Street – do not display every tweet, just those that might be of particular interest to locals.