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Mercedes Belgium to install showroom digital signage

BRUSSELS, Belgium — iDklic has been selected by Mercedes-Benz Belgium to deploy the auto manufacturer’s first digital signage network nationwide in Belgium. Over 65 dealerships have already been equipped with the iDklic Media solution.
“By using iDklic’s integrated digital signage solution, we are able to unify the visual communication at our dealers and convey the Mercedes driving experience,” said Kris Coumans, sales and marketing manager of Mercedes Benz-Belux. “A flat panel, high-definition NEC digital signage display can portray the driving experience far more vividly than a two-dimensional poster or a newspaper ad ever could.”
Mercedes-Benz TV is displayed within more than 66 dealerships. The integrated iDklic Media solution makes use of the Navori Tycoon Enterprise software suite including the new Web-based scheduling tool. The integrated iDmedia solution is mounted in a heavily trafficked area of the dealership to provide maximum exposure.
“In addition to brochures we want something that would appeal to our customers on a more sophisticated level, right when they walk in through the door,” Coumans said.
The content selected by Mercedes-Benz Belux mainly originates from national productions and Mercedes-Benz TV, the Internet TV channel of the brand. The entire broadcast loop is a well-studied mixture of television commercials and documentaries.
The selection of the content as well as the front-end programming will be executed by Mercedes-Benz Belux. The network of screens will be managed and programmed through the headquarters of Mercedes-Benz outside of Brussels.
“The overall objective of the network is to communicate more effectively by standardizing the communication and increasing the Mercedes branding within the dealerships. On the long term, we even envision to extend the visual communication by adding additional screens,” Coumans said.

digital signage