MANCHESTER, England — Pixel Inspiration has completed the hardware installation of a 72-screen digital signage network in Terminal 2 of Manchester Airport.
The installation comprises a 116-meter run of 72 individual 84-inch diagonal rear projection screens, coupled with 72 Panasonic PTD 5700 dual bulb projectors positioned above the check in desks.
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The Manchester Airport installment is comprised of 72 rear-projection screens.
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Pixel Inspiration also worked with the airport and airline operators to develop animated airline branding, promotional material and passenger safety information for display on the screens. The animated content is then broadcast on the digital displays, giving operators a presence within the terminal, while also making it easy for passengers to find the appropriate check-in desks.
This branding approach is designed to allow Manchester Airport to maximize the use of its check-in desks, which remain flexible rather than being assigned to one single operator. The screens above those desks which are not in use are used to display the airport’s own branding and content.
To complement and enhance the architecture of the terminal building, Pixel designed, fabricated and installed a completely new hanging support system for the screens and projectors. The cantilever design provides the Terminal with a high-tech appearance, while also providing the necessary support and access to the digital signage hardware.
Last year Pixel Inspiration completed the hardware installation in Terminal 1, which consisted of 97 screens.
“The results are excellent and the system of branding flexibly (is) proving very popular with the airline community,” said Jackie Neville, head of product development, Manchester Airport. “The scale and quality of airline content has created a new navigational tool, making the process of finding check-in desks far simpler. The screens also provide a great opportunity to target passengers whilst they are queuing with essential airport information. This means we are able to reduce the amount of paper-based information within the check-in hall, creating a better experience.”
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