'Look, Ma. No glasses' Improved 3-D experiences being tested

Shoppers in Ithaca, N.Y., are testing 3DFusion’s stereoscopic broadcast quality glasses-free 3D television platform. The company has launched its system as a fully operational 3D advertising promotional kiosk, displaying 3DFusion’s proprietary 3DFMax stereoscopic content. This 3D digital signage-advertising platform, which requires no glasses, is the first of its kind in the U.S., according to a press release.

Steve Blumenthal, 3DFusion’s president, said the 3D AD Kiosk Pilot will consist of 20 3D auto stereoscopic displays (ASD) mounted on 5 POS kiosk units located at various Central N.Y. malls and commercial centers. 3DFusion plans to expand the 3D AD network nationally to thousands of ASD units in all 25 major demographic regions, reaching hundreds of millions of repeat viewers annually.

“We are now ready to enter the marketplace with sales of both 3D-glasses-free screens and software tools that are competitively priced, user friendly, and operational as a ‘turnkey’ commercial package,” Blumenthal said in the release.

Ilya Sorokin, 3DFusion CEO, said by being the only 3DTV platform to be math-based, creating a fusion of PC driven algorithms and classical 3D pairs, the company is in the unique position of now bringing to market the only credible broadcast standard ASD 3DTV solution.

“And the response from the 3D industry professionals has been phenomenally positive,” she said.