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LG partnering with U.K. retailer for digital signage

LG is partnering with fashion retailer Topshop to supply a range of commercial display screens to support the retailer’s latest high profile launch — the Kate Moss Summer ’10 collection. 

Installed prominently in 17 Topshop stores across the U.K. – including its Oxford Circus flagship and the newly-opened, three story, 14,000-square-foot Knightsbridge emporium – the 65-inch LG screens from the M6503C range were used to premier a short film of Kate Moss that will be shown on loop in the shop fronts of all 17 participating stores.

The latest LG digital signage technology has been simultaneously installed throughout Topshop stores, including locations in Liverpool, Manchester, Birmingham, Nottingham, Cardiff and Dublin, as well as in the large shopping centers at White City and Brent Cross.

LG says its continued investment in the latest digital signage technologies is driven by the belief in its importance to the future of retail. As borne out by the ISE 2010 survey, “The Future of the High Street,” 81 percent of industry respondents believe that powerful digital display packages can improve customer service, and more than 90 percent believe it could actually increase retail spending. 

“Topshop’s decision to use the latest LG display technology to showcase its 2010 launch and drive sales is yet another example of the strong support for digital signage that we are seeing in the retail sector,” said Barrie Guy of LG Business Solutions.

digital signage