ROANOKE, Va. — With digital signage in almost 300 college bookstores in 234 cities across 44 states, LevelVisionTM:College joins rVue’s expanding directory of outlets connecting to media planners, major advertisers and paid advertising.
LevelVisionTM:College’s widespread coverage includes 49 of the top 50 DMAs, 11 of 12 NCAA Division I conferences and utilizes BroadSign Open. The company’s initial attraction to Argo’s rVue exchange was the quality of its technology and its automated “pay-per-click” approach to digital out-of-home, reminiscent of Google and eBay’s models for the Internet.
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“The decision to integrate BroadSign Open and rVue into our venue-based ad network was an easy one. LevelVision specializes in inventing innovative media technology solutions. Through rVue, our unique and impactful digital floor screens will be accessible to a wider range of ad agencies looking to reach college students – when they’re on-campus and at-retail. It is a powerful solution that helps monetize networks with an easy to use, web-based user interface,” said Bob Martin, President and CEO of LevelVision LLC.
Last month, Argo launched an enhanced, next-generation version of rVue, which connects digital out-of-home networks with a growing list of advertising agencies and media planners looking to reach targeted consumers while they are on the go and near the time of purchase. rVue’s automated approach has reduced the average time it takes to create a media plan in DOOH and allows advertisers and outlets to control the process.
“LevelVision’s floor-based video screens, as seen in the LevelVisionTM:College bookstore network, deliver an unavoidable and attractive advertising impression – truly an innovative and engaging way to reach 18-24 year old college students. Their locations are high-quality, high-traffic and highly desirable to advertising agencies targeting this often difficult to reach demographic,” said Jason Kates,” CEO of Argo Digital Solutions. “We are proud work with LevelVision and welcome their network into rVue.”
Source link: LevelVisionTM:College DOOH network now available through rVue aggregator