SAN FRANCISCO, Calif. — Digital out-of-home media company LevelVision has developed the next generation of its patented floor-based video screen technology. The new 42-inch LCDs deliver 1080p high definition resolution in the 16:9 format. The new floor-screens will be available in Q3 2009, and can be deployed within virtually any indoor place-based venue. “Our first-generation video screens have erased any doubt that “the floor” is a uniquely impactful and effective audience intercept for digital signage messaging,” said LevelVision president and CEO Bob Martin. “Advancements in LCD technology now allow us to offer a bigger, sharper, and even more engaging viewer experience.” Despite the increased size of the display, the new floor screen remains just over one inch tall and features a thin, state-of the-art backlight. They have an 80 percent larger viewable area within a 25 percent larger floor footprint than the current screens. The new floor screens are movable, rugged and easy to use. They are built to withstand foot traffic, typical retail machinery, and even dancing. By plugging into a power source and making an HDMI video connection, the screens can be placed just about anywhere—welcoming customers at the storefront, entertaining and informing them in the checkout line, or selling them at point of purchase in the aisle. The screens will be compatible with any external video source or media player that is HDMI compatible, and the company will soon offer a model with an internal solid-state media player. LevelVision currently operates the LevelVisionTM: College video network in over 300 college bookstores across the U.S., delivering over 15 million audience experiences per month according to Arbitron, Inc. research. LevelVision has also deployed floor and countertop screens to the grocery, c-store and nightclub venue categories.