DM News: New applications for digital signage and continued improvements on existing apps are broadening the medium for large-scale advertisers. Dynamax Technologies Ltd. recently signed a deal with media conglomerate Clear Channel to create an international network of digital billboards across the US and Europe. Also, Wal-Mart Canada is working with digital services firm EK3 to use digital signage marketing across 100 of its stores.
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Source link: Large-scale ad opportunities growing with digital signage industry