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Lamar testing solar-powered digital billboards

MediaWeek: Lamar Advertising is testing a new digital billboard technology that could provide a strong alternative to the digital billboards populating the country. Developed by U.K. and Israel-based magink, the proprietary digital technology uses solar power and light-reflecting digital ink instead of light-emitting diodes. Looking more like paper than a lighted sign, the technology also offers higher resolution than LED boards, offering more creative options for advertising.
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