LAS VEGAS — The inauguraldigital signage Showopened its doors yesterday and it was clear that the show was influenced by its sister expo, KioskCom. Many exhibitors in the digital signage Show had experience in the kiosk space and had moved into digital signage. Some exhibitors, such as Nanonation and Storefront.com, went as far as having one booth in each of the expo areas.
Here are some headlines from Day One of the digital signage Show:
Nanonation showed off its newest point-of-decision application which allows an Apple iPhone to control product content on a digital screen. Using Nanonation software, the iPhone itself can also play video content relevant to the product. Brian Ardinger, senior vice president and chief marketing officer for Nanonation, also said that sales associates can use the iPhone to control digital screens during sales pitches.
“Deployers have the option of having this be interactive or more like traditional digital signage,” he said.
Storefront.com, the company that recently won six out of eight DIMA Awards for photo kiosks, displayed a digital signage video wall in the digital signage Show area as well as its photo solutions in the Self Service Expo.
Both systems were controlled by Storefront’s Remote Monitoring System, which Tom Ceh, VP of sales and marketing said can be used to manage everything from small kiosks to digital billboards.
3M Touchsystems, known in the kiosk realm for its touchscreen kiosks, showed a 32-inch interactive digital sign used during the 2008 AT&T Pebble Beach Pro-Am golf tournament. Tim Holt, communications manager for 3M, said that in a pro-am setting the screens could be used for golfers to check each others’ scores, but in major tournaments they could be public-facing screens for fans to stay updated on the field’s scores.
Reality Interactive, a content developer for digital signage and kiosks, recently completed a large project with BMW, where the auto maker replaced freestanding kiosks with an interactive digital signage experience in all 350 of its U.S. dealerships. Screens showing car features and track footage in HD are placed in a branded area, complete with high-back leather chairs resembling those in BMW cars.
“You can’t really take a high energy drive in an area like downtown Chicago, but this screen can let you take one in the showroom,” said Bryson Hyte of Reality Interactive.
Check back this week for continued coverage of KioskCom’s Self Service Expo and the digital signage Show from Las Vegas.
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