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Kinepolis movie theatres roll out dZine digital signage

Kinepolis, one of the largest movie theater groups in Europe, has installed more than 360 dZine digital signage units year to date in different countries. Installations grew gradually from a couple of information displays per site to a full range of displays for multiple purposes.

Kinepolis was looking for an out-of-the-box solution which is easy to handle and can be modified to fit their specific requirements. The solution uses the available Kinepolis network. Each complex is managed by a local server. This server links seat information advertising and database content together with the ticketing system.

The dZine DISplayers are specifically used for displaying movie trailers and additional information in replacement of the former commercial paper posters, expanded possibilities for advertisement and information to improve customer service and displaying in store information of available products in commercial places like the candy shop.

In the most recent Kinepolis movie theaters such as those in Bruges and Ostend, advanced sensors in the seats notice when a seat is being filled in. Above each movie theater entrance a display shows all the seats in that specific room. The green colored seats are people sitting in the right seat; red colored seats show people sitting in the wrong seat or people who haven’t bought a ticket and white colored marked seats haven’t been sold yet.

digital signage in a cinema environment can be considered as one of the key markets for dZine. In the past, numerous customers a broad chose dZine as the platform for their internal promotional communication.

digital signage