LENEXA, Kan. — IOHI, a leading solutions-based audio/video marketing company, has developed an integrated marketing campaign for multiple Jiffy Lube franchisees nationwide driven in-store by Keywest Technology’s leading MediaZone digital signage software.
New York-based IOHI, a Keywest Technology Enterprise Partner, built a custom marketing program for Jiffy Lube that integrates consistent, coherent messaging across multiple platforms, including Jiffy Lube franchisee call handling, on-hold messaging and in-store digital signage display.
The custom MediaZone-based digital signage solution improves the experience of Jiffy Lube customers as they sit in service areas waiting for work to be completed. At regular intervals, custom Jiffy Lube product and branding videos interrupt regular television programming displayed on new LCD panels and existing monitors to expose customers to the franchisee’s latest offers, product information and promotions. Jiffy Lube-branded ads also rotate in the schedule of on screen presentations, and custom ticker messaging and time and temperature info have been added to grab and hold viewer attention.
Keywest Technology’s MediaZone is a full-featured, turnkey digital signage hardware and software solution. Designed to deliver professional results without unnecessary complication, MediaZone makes it easy to create and position custom digital signage content, integrate existing media, including video, audio, graphics, animation and text files, and schedule and manage content playback.
“We are excited about IOHI’s recent win with Jiffy Lube franchisees,” said Keywest Technology president Nick Nichols. “By taking advantage of our powerful MediaZone digital signage software, IOHI has created a powerful turnkey solution that grabs and holds viewer attention while giving Jiffy Lube franchisees an effective means to self promote.”
Working closely with Jiffy Lube franchisees and the Jiffy Lube Association of Franchisees, IOHI’s creative team has integrated marketing messages at three critical customer touch points –call handling greetings, on-hold telephone messages and digital signage messages– to deliver consistent communications and drive additional business.
“Getting my digital signage solutions in place has been easy, and IOHI is a great company to work with,” said Chris Burns, Jiffy Lube franchisee and president, STC Management LLC. “The content is targeted and branded for Jiffy Lube and I am even able to include a real-time feed with the time and temperature displayed in a zone on the screens, plus I can change the content remotely any time I want. IOHI’s solution has been a great addition to my stores.”
“When we tackle an integrated marketing project, such as the Jiffy Lube franchisee work, we must offer a digital signage component that’s 100 percent reliable, easy-to-use and simple to update,” said Dana Justus, IOHI director of operations. “Keywest Technology’s MediaZone offers all those qualities, plus Keywest delivers unequalled support so we can be sure our solutions offer the performance our customers demand.”