NEW YORK — KCSA Strategic Communications, an integrated communications firm, and DecisionPoint Media Insights, a premier custom research agency specializing in digital media, have formed a strategic partnership.
The two firms will work together to offer a blend of their individual services to clients and prospects in the advertising, digital signage and media markets.
DecisionPoint Media Insights is led by industry veterans Bill Collins, principal, and Carol Z. Shea, insights director, both with significant experience in business-to-business and business-to-consumer market research, analysis and consultative services.
“In North America, digital media networks that consumers view indoors on flat-screen displays and outdoors on big LED billboards are transforming the out-of-home advertising sector. At the same time, these audio/video networks are beginning to redefine the shopping experience for consumers in retail stores,” said Collins. “By working with KCSA and its advertising and media practice clients, we hope to leverage our extensive marketplace intelligence and research services with savvy public relations services.”
“Many of our clients look to us to recommend research services as part of their go-to-market strategy,” said Anne Donohoe, managing director, KCSA Strategic Communications. “DecisionPoint’s expertise complements so much of what we’re doing in our advertising and media practice area and should prove to be a strong asset to current and future clients.”
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