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K.C. Royals add Cisco digital signage to new Kauffman Stadium

KANSAS CITY, Mo. The Kansas City Royals baseball team has announced that the newly opened Kauffman Stadium has been outfitted with Cisco and AT&T technologies to deliver an innovative experience for Royals fans and other venue attendees.

The Cisco StadiumVision technology will bring fans closer to the game and their favorite players though an immersive interactive video experience. Cisco StadiumVision is a centrally managed, video processing and distribution technology that delivers customized video content to different sections of a stadium in both standard and high-definition formats.

Kevin Uhlich, senior vice president of Business Operations for the Royals, addresses the media as Matt Moore of AT&T (left) and David Holland of Cisco Systems (right) look on.

The Kansas City Royals have deployed Cisco StadiumVision through a project with AT&T, in order to enhance the fan experience, create operational efficiencies and gain the flexibility to transform the venue allowing for the creation of new revenue streams.

Cisco StadiumVision also enables the Royals to customize the delivery of real-time sports news and scores, weather and traffic updates, team trivia and relevant promotions to fans on any display monitor throughout the stadium. With more than 400 TV monitors from four different vendors throughout Kauffman Stadium displaying high-definition (HD) video on all channels, fans will never have to miss a moment of action on the field.

On monitors in the Kauffman Stadium luxury suites, fans will be able to control their own viewing experience by selecting their favorite channels from a custom lineup that includes a stats channel, so fans can track real-time pitch counts and speed, batting lineups, and game hitting percentages.

Future stadium capabilities include the potential support of mobile devices for ordering concessions from any seat, viewing instant replays, or chatting in real time with friends inside and outside the stadium.

All of the 400-plus video monitors throughout Kauffman Stadium can be managed from a central location, enabling much more efficient and flexible delivery of live HD game video, targeted advertising, promotions and customized fan content. After a game or event, all stadium monitors will stream information including maps to the nearest exit and real-time traffic information, contributing to an enhanced event experience.

AT&T designed and installed the state-of-the-art Cisco network infrastructure. The Internet Protocol telephony allows full integration of video, voice, data and wireless services into one next-generation network that connects the team to its fans in new ways.

digital signage to new Kauffman Stadium