Caja MediterrÃ¡neo has used the network to further its locally oriented marketing strategy. With thousands of possible programming permutations in force at any point in time, no two branches play identical content.
- An events calendar featuring Caja MediterrÃ¡neo’s sponsorships of activities at the neighborhood, provincial, regional and national level
- “Micro-campaigns” that vary for each branch, based on the prior week’s sales results
- Local real-estate listings
The system is operated by John Ryan’s Web-based Messaging Manager content creation and management tools. Five different internal departments regularly use the system, as well as external agencies and translators.
“The dynamic messaging system has improved awareness of our offers while improving customer satisfaction with the branch in general,” said Francisco Galiano, deputy general manager of Retail. “Sales results reflect these improvements.”