French outdoor advertising and urban furnishings group JCDecaux SA Monday said its subsidiary, JCDecaux Airport, has won the advertising concession for Nice CÃ´te d’Azur Airport in Nice, France. Terms of the deal were not disclosed.
The contract will run for seven years and covers all advertising space, both within and outside the airport buildings. JCDecaux will “reinforce the scope of its advertising solutions within the airport” and also add a new range of displays specifically designed for the airport.
According to JCDecaux, the new displays will “replace all existing units and embody principles of ecologically sustainable, energy-efficient design and fully comply with Persons with Reduced Mobility standards” (the French version of the United States’ Americans with Disabilities Act compliance standards).
Nice CÃ´te d’Azur Airport had an annual total of 10.4 million passengers in 2008 and is the second largest of the 36 French airports where JCDecaux operates.
Source link: JCDecaux wins screen advertising contract with Nice CÃ´te d'Azur Airport