According to a report on MediaBuyerPlanner.com, JCDecaux,the second largest outdoor advertising corporation in the world,has deployed touchscreen digital signs in two bus shelters in Paris.
The pilot deployment is a test by JCDecaux of touchscreens in the city’s Digital District. The touchscreens will provide information about bus lines and timetables, as well as offering information about tourist attractions in the area. The test is expected to run for several months.
Source link: JCDecaux testing touchscreen digital signage in Paris bus shelters