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Jameson Whiskey to launch digital projection ads in New York City

Ad Age: On Dec. 4, Jameson will launch an outdoor projection-media campaign in New York City that will later pop up in cities throughout the country, including Los Angeles, Boston and Denver. Developed by TBWA Worldwide and media shop Carat, both New York, the push targets high-traffic areas where it’s likely many of Jameson’s target consumers — young adults — will be out and about, going to restaurants and bars.

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