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ISIGN on target with purchase of Pinpoint Media

Location-based interactive proximity advertising solutions firm iSIGN Media Solutions Inc. today announced that it has signed a purchase-and-sale agreement for the acquisition of Pinpoint Media Group Inc. and is finalizing a new contract with Alimentation Couche-Tard Inc., which will be completed within 45 days.

The company will be issuing 7.5 million iSIGN treasury shares in return for all of the issued and outstanding shares of Pinpoint, 500,000 of which will be free trading and the remaining 7 million will be subject to a four-month hold period.

Through this purchase, iSIGN said it will be able to increase advertising revenue by enhancing the network with its data gathering and measurement Interactive Marketing Solution 3.1 software across the entire 5,900 screen network. This will more than double the recently announced acquisition of a 2,500 digital signage network in a German supermarket chain by Deutsche Telekom.

“We are excited by this acquisition and by the additional revenue opportunities that it will generate for us in both ad network sales and software licensing,” iSIGN CEO Alex Romanov said in the announcement. “Our new convenience store channel is in the fastest growing and profitable segment today, with frequent shoppers and opportunities to influence purchases and collect anonymous shopper data. Our network in the Mac’s stores is one of the largest in North America and will be the first in the world to have signage content broadcast to mobile phones of all customers within and in proximity of each of the 1,400 stores.”

According to the announcement, iSIGN and its partners envision a huge broadcasting network that will be able to message more than 1.5 million shoppers as well as others in proximity to signage locations per day. This will be one of the largest single audiences in Canada which will favourably compare to, or surpass, any cable and satellite system viewers, giving advertisers a larger audience with measurement instantly.

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