NEW YORK — IOHI, a solution-based audio/video marketing company, announced that it has been hired by multiple Jiffy Lube franchisees to provide in-store digital signage, as well as call handling solutions. Jiffy Lube has more than 2,000 service centers in North America and has the largest system of franchised and company-operated service centers in the fast lube industry, servicing approximately 27.5 million customers each year.
IOHI provides on-hold messages and call handling greetings for phone systems and IOHI VideoCast digital signage solutions to improve the customer experience in service waiting areas.
Jiffy Lube promotions were cross-featured on both their phone messages and digital signage to target at-home and in-store customers and potential customers. Existing monitors and new commercial-grade LCD screens were utilized for digital signage, and custom product and branding videos were programmed to interrupt a live television feed at designated intervals. Other branded Jiffy Lube ads rotate in additional zones. There are also options for a custom ticker and current time and temperature.
“Getting my digital signage solutions in place has been easy, and IOHI is a great company to work with,” said Chris Burns, Jiffy Lube franchisee and president, STC Management LLC. “The content is targeted and branded for Jiffy Lube and I am even able to include a real-time feed with the time and temperature displayed in a zone on the screens, plus I can change the content remotely any time I want. IOHI’s solution has been a great addition to my stores.”
To offer Jiffy Lube sophisticated playback of its product and branding videos, IOHI relies on a digital signage solution from Keywest Technology. Keywest’s MediaZone manages scheduling and plays back content to meet the needs of Jiffy Lube franchisees.
IOHI works closely with Jiffy Lube franchisees and the Jiffy Lube Association of Franchisees. IOHI’s creative team drives the construction of new audio and video by providing the franchisees with a marketing calendar of applicable and/or seasonal products and services to be included in their on-hold, call handling and digital signage content creation.
IOHI VideoCast custom content and call handling solutions assist Jiffy Lube franchisees in increasing sales, improving customer service and the customer experience, up-selling and informing customers of products and services with which they may not be familiar. The content reflects Jiffy Lube’s other marketing initiatives, as well as reinforces their brand identity.
IOHI’s turnkey service includes a review and approval process for on-hold, call handling and digital signage content that lets Jiffy Lube franchisees confirm it fits their overall marketing goals. Additionally, an online tool makes the process even more convenient via IOHI’s webXpress system branded for Jiffy Lube franchisees.
Once content is approved, IOHI uploads the audio and video remotely via custom hardware on specified dates to coincide with other forms of marketing.
Source link: IOHI, Keywest to provide Jiffy Lube in-store digital signage