Skip to content

IndoorDIRECT to put theBITE Network on digital screens in 324 Hardee's locations

DALLAS — Indoor Direct Inc. announced that it has signed an agreement with Hardee’s Food Systems Inc. to provide its in-store entertainment programming to 324 Hardee’s locations beginning this year. The agreement with Hardee’s provides advertisers with further exposure to the popular burger chain’s 18-34 young and hungry male audience.

IndoorDIRECT produces theBITE Network, a combination of entertainment and advertising tailored to reach the 202 million Americans who visit quick-serve and fast-casual restaurants each month. TheBITE features a new 60-minute lifestyle program every week with four dynamic hosts reporting on news, entertainment, music and sports. 

“Hardee’s is a company that attracts millions of Americans who crave great burgers, but also are seeking a little entertainment at the same time,” said Bill Myers, indoorDIRECT’s co-founder and chief executive. “With the addition of Hardee’s, indoorDIRECT will give advertisers further exposure to an important target audience in an environment where they aren’t distracted by other media.”

IndoorDIRECT recently announced venture funding of up to $22.5 million to complete the roll-out of its in-store network infrastructure to 1,000 quick-service and fast-casual restaurants nationwide. With that expansion, indoorDIRECT has an initial national media platform of more than 10 million viewers a month in top DMAs.

“Hardee’s prides itself on giving our customers delicious meals superior in taste and quality that they would expect at restaurants with higher price points,” said Steve Lemley, Hardee’s vice president of field marketing. “With indoorDIRECT’s network in hundreds of our locations, we will exceed our customers’ expectations by delivering quality and varied entertainment programming that they weren’t expecting when they walked in.”