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IDS Menus brings digital menu boards to NRA show

HOLBROOK, N.Y. — IDS Menus, a supplier of digital menu boards, has announced its participation in the 89th annual National Restaurant Association, Restaurant Hotel-Motel Show (NRA). The show will be held at McCormick Place in Chicago, May 17-20, 2008.

IDS Menus will be featuring its digital menu board system, which includesScalaInfoChannel 5 digital signage software. IDS staff will be onsite daily demonstrating all of the features and functionalities of the IDS Digital menu board system. Presentations will be given, followed by a brief question and answer period. Also attending will be a Scala representative to explain in detail the Scala InfoChannel software capabilities.

“We look forward to partnering with IDS Menus at the National Restaurant Association Show,” said Dick Trask, director of public relations, Scala Inc. “The foodservice industry is a major focus for Scala and affords great promise for deploying truly dynamic digital signage networks that respond to customer demands. IDS Menus is uniquely suited to deliver this cutting edge technology to an industry looking for ways to attract more customers.”

Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry. The NRA show is also the restaurant industry’s biggest show, attracting 2,150 of the industry’s leading suppliers in 890 product categories. Roughly 74,000 attendees from all 50 states and 115 countries are expected to attend this worldwide foodservice event.