LAS VEGAS — At last week’s NAB Show, Harris Corp., an international communications and information technology company, reported that it has teamed has with the National Basketball Association’s Orlando Magic to create a new broadcast and IT advanced media workflow in the team’s new arena.
Set to be the most technologically advanced arena ever constructed, the groups said the Orlando Events Center will offer fans unprecedented access to event coverage, both inside and outside the arena, and provide significant new revenue-generating opportunities for advertisers and sponsors.
The Harris technology solution comprises a high-definition (HD) video production and distribution and Internet Protocol TV (IPTV) system, integrated with digital signage, which will allow the Magic to address individual displays throughout the arena with replays, highlights, local messaging and out-of-home advertising, and deliver stunning HD images that enhance the fan experience. In a departure from typical workflow designs in other venues, the Harris system will provide fans unprecedented access to a universe of information, merchandise and services. The highly integrated workflow will also enable the organization to enjoy improved staff efficiency, while at the same time enhancing the Magic brand.
“Working with an industry leader of Harris Corp.’s caliber as we take on this massive technical challenge gives us great sense of confidence,” said Alex Martins, Orlando Magic chief operating officer. “As a result of this relationship, everyone who visits the new Orlando Events Center will enjoy a unique level of fan engagement and an unparalleled experience, and our arena will undoubtedly become a technological showcase and the new standard for sports and entertainment venues worldwide.”
In addition to being named the Official Technology Provider for the initiative, Harris will also become the inaugural “Champions of the Community” partner for the new Orlando Events Center, which is scheduled to open in the fall of 2010. “Champion of the Community” partners are an elite fraternity of brands who are committed to the Orlando, Parramore and Brevard County communities.
“We are pleased to team with the Orlando Magic to create this state-of-the-art entertainment venue,” said Tim Thorsteinson, president of Harris Broadcast Communications. “For Harris, the Orlando Events Center will be an incredible showcase of our unique ability to power an end-to-end, advanced media workflow. For the Magic, this one-of-a-kind venue will enable the team to achieve unmatched customer/fan intimacy, realize many new revenue-generating opportunities and position the Magic as the most progressive professional sports organization in the industry.”
Built around file-based workflows that merge broadcast technology with IT infrastructure, the Harris systems will be designed and managed by Harris Broadcast Communications and Harris IT Services. Under Harris IT Services management, the Harris team will deliver a cost-effective, streamlined managed solution for the Magic and the city of Orlando, including a full product and network support program. The new arena is scheduled to be ready for the team’s 2010-2011 season.
The Harris production and distribution system will include all the components the Magic needs to present event action on scoreboards, television monitors in suites and digital signage throughout the arena and in Interactive Fan Zones in the front lobby of the arena and in the parking garage entrances.