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Harris InfoCaster digital signage deployed at Las Vegas World Market Center

CINCINNATI  — Harris Corp., an international communications and information technology company, announced that its InfoCaster digital signage systems are driving broadcast-quality graphics and live video/audio content to more than 150 screens throughout World Market Center Las Vegas. World Market Center Las Vegas is a dynamic new showcase for the home and hospitality contract furnishings industry in the heart of Las Vegas, one of the fastest-growing home furnishings markets in the country.  

World Market Center went live with Harris digital signage in July to coincide with the Summer 2008 Las Vegas Market, held July 28 – August 1, 2008.

The InfoCaster digital signage systems are being used to provide dynamic, up-to-the-minute information to attendees of the semi-annual Las Vegas Market event and to customers of the state-of-the-art Las Vegas Design Center, a year-round resource for home and design located within World Market Center.  

World Market Center installed InfoCaster digital signage systems for each of its buildings, comprising InfoCaster Creator content creation stations, InfoCaster Manager network management products and InfoCaster Player content playout devices. There are plans for additional InfoCaster products to be installed as the World Market Center continues its expansion. Upon completion, World Market Center will be the largest and most comprehensive home and hospitality furnishings complex in the world, encompassing 12 million square feet.

“The strong history and industry expertise of Harris was a key factor in our decision,” said Tom Wackrow, vice president of construction, World Market Center Las Vegas. “The World Market Center project is expected to run through 2013, so it was key for us to work with a vendor that we could depend upon to provide us with service and support for the long term.”

CoSign, a Las Vegas interactive systems developer, manages the digital signage system for World Market Center Las Vegas. CoSign creates templates, produces video and banner ads, converts client content for use in the InfoCaster, schedules content and maintains hardware and software. Typical content includes exhibitor and outside advertising, public relations, conference and event information, time of day and animated logos for branding.

“World Market Center didn’t want a hosted solution, per se, but one that could be managed by CoSign off-property during most of the year, and then managed on-site during their semi-annual tradeshow,” said Robert Garity, vice president of sales and marketing for CoSign.

digital signage deployed at Las Vegas World Market Center