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A screen shot from one of the frames being tested with Kia Motors.
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FrameChannel delivers dynamic content to wireless photo frames. In recent months, the company has finalized deals with most of the major digital frame manufacturers to incorporate FrameChannel as the tool that lets consumers program their frames right out of the box. Frame owners can then combine their photos with content from the FrameChannel library, including feeds from hundreds of channels spanning educational, entertainment, lifestyle, sports, news and more. Initiative Innovations sees FrameChannel as a unique media format – utilizing what could be considered a fourth screen in the home. With advertisers and media companies looking for new ways to connect with consumers, the emergence of wireless digital picture frames offers a new medium for brands to explore as the channel continues to grow.
Source link: Hardee's, Kia Motors, others testing networked digital photo frames