X2O Media, a provider of software, network management and content services for professional digital signage applications, has announced that the Hard Rock Hotel & Casino Tulsa in Oklahoma is running X2O’s Xpresenter digital signage platform to facilitate communications between guests, players and employees.
The digital signage network features innovations such as instant alerts to display screens, seamless integration with Newmarket International Inc.’s Delphi system to improve operational efficiency and keep conference attendees up to date with event information, and X2O’s Web portal that enables non-technical personnel to update content locally with ease.
Formerly the Cherokee Casino Resort, the Hard Rock Hotel & Casino Tulsa offers more than 100,000 square feet of gaming, a new 19-story hotel tower, a 1,000-seat convention center and a conference area. To better communicate with customers and employees throughout the property, the casino required a state-of-the-art digital signage network that would combine exciting and eye-catching graphics with ease of use. To meet this need, Cherokee Nation Entertainment, the retail, gaming, entertainment and hospitality segment of Cherokee Nation, chose X2O’s Xpresenter digital signage platform.
“Our digital signage system allows us to do a number of exciting new things. Now players at gaming tables receive real-time alerts of current standings and scores, while our guests view promotions of other attractions throughout the casino floor, such as restaurants and shows. We can also keep employees up to date on pertinent information such as dining, benefits, and facility security,” said Todd Gourd, director of Information Systems for Cherokee Nation Entertainment. “Another key feature is the ability to deliver instant messaging that is tailored to a specific customer, and have that message appear throughout the screens on the casino floor for maximum coverage and enhanced customer service.”
X2O worked closely with Hard Rock Hotel’s IT and A/V departments to develop content and create a consistent look and feel for each screen. Xpresenter’s integration with Delphi enables hotel event organizers to export information from Delphi, such as event details, meeting room updates and other announcements, directly to display screens within the property. With the X2O Web portal, users can now quickly update content relevant to their displays by selecting from a library of pre-approved videos and images.
“The Xpresenter platform offers a vast improvement over our old system in terms of day-to-day operational efficiencies,” said Gourd. “The ability to run multiple signage formats and the platform’s integration with the Delphi booking system has saved our personnel significant time and effort. With X2O’s Web portal, different departments can easily update their own signs as needed. And of course we’re thrilled with the image quality and the graphical look and feel of our screens.”
X2O’s Xpresenter is an end-to-end platform designed to make creating, managing and distributing broadcast-quality digital signage content on networks of all sizes available to all. Xpresenter’s patented authoring module allows Microsoft PowerPoint users to produce compelling graphics that incorporate animations, clip art galleries, video clips and real-time data sources — all without ever leaving the PowerPoint interface.
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