GoGo Cast Inc., a global provider of retail digital signage, merchandising and branded content, today announced a seven-year agreement with lottery technology and services provider GTECH Corp. that will put GoGo Cast’s dynamic GoScreens video screens and advertising platform in highly-trafficked lottery locations in mutually agreed-upon U.S. lottery jurisdictions.
GoGo Cast and GTECH plan to offer GoGo Cast’s digital out-of-home solutions to GTECH’s lottery partners in the U.S. GTECH currently services approximately 145,000 lottery retailers nationwide.
“The GoGo Cast solution provides an excellent advertising platform for some of our lottery customers and their retail partners, and also serves as a perfect complement to GTECH’s existing Enterprise Series MultiMedia digital-messaging displays,” said Alan Eland, senior vice president and chief operating officer for GTECH North America, in today’s announcement.
GoGo Cast’s Go-Screens offer an in-store digital signage and advertising solution for retailers by providing their customers interesting, entertaining, and engaging information, delivering flexible programming and promotional advertising tailored to specific markets, customer segments and day parts. The GoGo Cast platform provides scheduling flexibility that allows programming to be segmented into multiple day parts, making it possible to promote specific items at times most relevant to customer purchase patterns.
“With this agreement, our vision of creating and managing the largest nationwide ‘retail’ television network can be realized. GTECH will utilize GoGo Cast’s extensive customer and location data to create streaming lottery content tailored to retailer locations in U.S. jurisdictions in which the parties agree to deploy the GoGo Cast solution,” said David Paolo, president and CEO of GoGo Cast. “Once deployed in a jurisdiction, lotteries and their retailers will have the ability to reach an in-store audience to deliver impactful marketing messages at precisely the right time and location to influence purchase decisions.”
In addition to GTECH, GoGo Cast owns enterprise-class, digital out-of-home networks nationwide at Gulf Express, XtraMart, Tedeschi Food Shops, Li’l Peach, Store24, Daily’s and Colbea Shell, as well as many independent networks.
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